Effective Writing – Dear Reader,…

You are writing a document to your audience because you need to tell them something that is important to you. You are passionate about your subject – are you writing a proposal, and you creating a sales sheet, educating your customer, etc? I know you just want to share your passion but hold on, there is more to consider before you begin to write.

What does you reader need to know to make a decision? Remember a business document is supposed to cause an action. It is important to determine what information is needed to cause this action. Before you start to write consider, from your reader’s viewpoint, what do they need to know to make the decision you want?

You might find that what the reader needs to know is not the same as the information you so passionately want to share. It is important to recognize this distinction. When you begin to write in the way the reader needs information, you begin to become a more effective writer.

Try it – let me know if it helps.