Effective Writing, the beginning

Did you know that every document you write in a business setting is supposed to cause an action? This applies to presentations as well.

When you write to friends, family, or creatively it does not require anyone to do anything. They can read or not – no expectations.

Business is all different.

We write or present to communicate a message that creates action. This includes emails, proposals, reports, position papers, etc. Take a look at the things you write this week. Is there a clear call to action in each document (or presentation)? What do you want the audience to do with the information you just provided? You do want them to do something, right? When you read this blog do you know what action I want you to take? I want you to look at your writing and ask yourself, “So what? What do I want?” and make sure that you answer the question.

Try it – let me know if it helps.